TFC heralds the ‘Galing’ of the Filipino youth in newest SID

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tfc-sidSecond generation Pinoys, organizations and world-class talents shine in TFC’s newest station ID that lets the whole world know of the innate greatness of the Filipino youth
May 16, 2015 (Redwood Shores, California) – Upwardly mobile but deeply grounded. Some physically uprooted but still culturally connected. Fun-loving but ready for the challenges ahead. These are just a few words that speak of the many greatness of the Pinoy youth around the world and which premier network The Filipino Channel (TFC) captures in its newest station ID, “Galing ng Filipino.” TFC, the only network that truly understands Pinoys across the world and across time, will unveil this Sunday, May 17, the “Galing ng Filipino,” the very first station ID that talks about the dynamic, 2nd generation of Filipinos around the world and how they herald their greatness while continuing to honor their heritage.

The Race of the Champions

The song, “Galing ng Filipino” essays how the Filipino youth is part of a ‘race of champs’ because he faces whatever challenges that come his way, overcomes them no matter what and no matter where they are, all with a vibrant, and resilient Pinoy spirit. The station ID, shot in key areas in the Philippines, U.S., Canada, Middle East, Europe and Australia, features real Filipino icons and community youth leaders who made a difference in the lives of their fellowmen through their own ‘galing’ or greatness in the fields of visual arts, literature, performing arts, social responsibility and advocacy.

These iconic Filipinos who in the key words of the station ID explore, create, give back, conserve, write, perform and champion the Filipino talent and heritage in their own fields are: New Zealand-based Kiwi-Pino Ambassadors Filifest, “X Factor” Australia Season 6 Grand Champion Marlisa Punzalan, Filipino-Australian samaritans Gawang Laya; eloquent artist Ala Paredes from Australia; National Aeronautics and Space Administration (NASA) Systems Engineer Josephine-Santiago Bond, philanthropists SoulCiety, Fil-Am street musician CryWolffs, and 2nd generation Fil-Canadian advocates ANAK from North America; Olympic figure-skater Michael Martinez, community- builder Alex Eduque of Habitat for Humanity, Filipino ‘spaceman’ Chino Roque; young environmental warriors Youth for Environment School Organization, and student marine conservationists UP Marine Biological Society from the Philippines; Filipino-British (Fil-Brit) cultural advocates and envoys Philippine Generation, award-winning Fil-Brit cultural performers Lahing Kayumanggi, and part-British, part-Filipino food ambassadors Adobros who promote Pinoy cuisine, from Europe; and Dubai-based arts catalysts Brown Monkeys; award-winning writer/editor and fearless blogger Reina Tejano from the Middle East.

The Generation Y

Chinky de Jesus, ABS-CBN North America managing director says the Filipino youth is becoming a force to reckon with. De Jesus shares: “There are 10.2 million Filipinos overseas and among them is a growing number of 2nd generation Filipinos who are finding their place and voice in this world. They are transforming the picture of what it means to be a young Filipino today. They are undaunted community leaders, world-class artists and talents, passionate advocates of Filipino culture and global adventurers who celebrate the environmental bounty of the Philippines. Whatever they do, they all reflect the Filipino’s remarkability, resilience and rootedness that TFC honors through the new station ID ‘Galing ng Filipino.’”

Pamela Castillo, head of ABS-CBN Global Marketing Services adds that TFC’s new station ID does not only recognize their achievements. “The station ID also shows how they value their Filipinoness, how they respect their heritage, and how they interweave this into their passions in such a way that erases the differences in generations and propagates the Filipino culture anywhere in the world.”

‘Galing’ of the Filipino Youth

The song “Galing ng Filipino” which was first launched to mark the premier network’s two decades of service and commitment to Filipinos all over the world and to celebrate the greatness of the Filipino, was first performed by TFC’s 20th Anniversary Ambassador Gary Valenciano. The “Galing ng Filipino,” the version that speaks to the youth, now features “The Voice” finalist and young total performer Darren Espanto with electronic dance music (EDM) arranged and performed by Hollywood DJ Tom Taus.

Ned Legaspi, Global Content head shares that while searching the world for young artists to represent these Filipino youth, he says that Espanto and Taus resonated with the TFC team. Legaspi affirms: “Given their background as genuine overseas Filipinos, their world-class talent and continued linkages to the motherland, Darren and Tom are the personifications of the Filipino millennials or Gen Y as the industry calls them.”

The song “Galing ng Filipino,” written, recorded and produced by Jonathan Manalo Star Music content head, with additional lyrics by Jay Santiago was performed by the
ABS-CBN Philharmonic Orchestra under the baton of maestro Gerard Salonga. The station ID showcasing underwater and aerial shots, including material from the National Aeronautics and Space Administration (NASA), which all capture the second generation Filipino vibe that reverberates across the world, was a collaboration between ABS-CBN Global Content and North America teams, led by Ned Legaspi, Chinky de Jesus, John-d Lazatin, Jun del Rosario, Pam Castillo and Nerissa Fernandez. It was produced under the supervision of Aileen Paredes, Herbs Samonte and Joel Barquez with their production team, Ma-an Asuncion-Dagñalan, ER Alviz, Alex Castro, Merwin De Mesa, Jacqueline See and Eugene Laudit.

Celebrate the Filipino youth and witness the worldwide launch of TFC’s newest station ID on May 17 on ASAP 20 across TFC’s various platforms: internet protocol television (IPTV), cable, satellite, mobile and via TFC’s official online service TFC.tv.

Let the whole world know of the ‘Galing ng Filipino’ and use the official hash tag #GalingngFilipino

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